<3

It’s been a while since my last post.
In the meantime I had quite a bit of vacation (shit, Yucatán is AMAZING) and I had a lot of stuff to write, batteries fully recharged, ideas galore, both on marketing and on actually useful stuff like what kinds of pizza are really worth a try in Mexico.
I had stuff to write for miles, I swear.


Then, a person I know told me they want to go back to Ukraine, they MUST, because their children are there, and any counter-arguments about how dangerous it was, would just go in one ear and out the other like in a cartoon.
And yeah, I understood that nothing matters. Nothing is important.
There are people who take airplanes from London to return to Ukraine in vain because their children are being bombed in the face, ergo everything I do and say is irrelevant.

The thing that makes me think is, the worst effect that this situation causes is that a lot of smart people will think, say ‘there you go, you see, the European Union is useless because we need MORE weapons, MORE soldiers, MORE army’. Without an army, you can’t defend yourself from bullies! Army, army, army.
B.u.l.l.s.h.i.t.

Fuck armies, fuck weapons, fuck borders. And fuck bullies.

To have a reason

I was just finished interviewing someone, and something struck me.

What is one’s why is not important per se. What is important, is at least to have one. We were talking work then, but this is true in general.

This one person got me an answer I was not expecting at all. ‘Why do you do SEO?’ asked I. I don’t even remember what it was, I only remember being caught wrong-footed (ps. be sure, I will ALWAYS ask that).

The thing that baffles me is not knowing why; if someone is doing something, anything, they should at least ask themselves the question. If the answer is ‘because they pay me’, fair enough: you’re probably not good for my team, but at least you know what you want – or rather what you don’t want. But to not know at all? ‘Meh, I happened there by chance’. I do not understand.

So I talked to this person, and I had a positive impression of them even though they didn’t give me the answer that I wanted to hear, or at least what I expected. Cool!

Cool because I was wrong: a person doesn’t necessarily need to answer me the way that I want – they can tell me pretty much anything, as long as they actually have a motivation. Then I might not like the answer anyway, but I’d know that that person is feeling fulfilled by what they do. I do the same, express exactly my reasons and opinions, every time I am being interviewed, and if I don’t get the job I can only call myself lucky (and yes I know this is a spawn of privilege).


I also want to spend a few words on why many do not have a why, in a work context. It is because Marx was right, it is alienation, it is social injustice – and perhaps as a society we should spend some time thinking about it.

-isms, part 1: the ‘whoever your favourite human being is’ paradox

There’s been some (but not enough) talking in Italy, in the last week, because not one, not two, but three different shows on national television (Rai) were based on the trope ‘sexual assault that was faked by the victim’. Many associations complained, but the conversation never really broke through to the really ‘decisional’ areas of politics (say, the parliament, or any of the major parties). But it’s always the woman’s fault isn’t it. She was wearing a tight skirt, is the point. She was drunk, is relevant.

One of the reasons why I left the country in the first place is the somewhat backward culture when it comes to inclusion: diversity is still not seen as a resource. Of course, I reckon that the cultural and historical factors change immensely between English-speaking countries, and Italy. I mean, we did try colonialism in the last century, but slavery was a major factor only millennia ago (this might be superficial, I reckon, if we consider the internal slavery systems present in Capitalism, which rely on enslaving based on class, rather than other -isms. However, this is not a topic I’d wish to explore now). This could probably be a reason why the convo re: skin colour is not really felt in Italy: we are indeed prone to evaluate one’s worth from the colour of their skin, but that’s not even the real problem-the real problem is that we barely talk about it. Blackface is not really a thing, in Italy-we don’t see the problem with it. I did not myself. It’s much more heartfelt here, for historical reasons. Don’t get me wrong, racism indeed exists in the UK, but it’s fiercely contrasted by the media, for instance. It’s part of the conversation. People of all walks of life supposedly are allowed any jobs. It’s not the same in my hometown.

The same goes for sexism: I can see sexism here, and I could see it back in Italy too. The difference is, over there it’s not even part of the conversation. The numbers are incredible, like everywhere else for that matter: 21% of women have been harrassed in some form *. Like, I’ve had 5 girlfriends in my lifetime, at least one of them has been harrassed sooner of later: quite cringy uh.

So I thought I’d start writing something about the topic. As ever, this is more to track moments in time, for myself, than for an actual audience.

My starting point about all -isms is what I call the Leonardo da Vinci Paradox (or the ‘[insert your favourite incredible human being here] paradox’, whatever): Leonardo lived during the Renaissance, let’s say around 1,500. In that period, the access to advanced studies, a meal to go back home to so that you didn’t have to gather or hunt it yourself, freedom, rights, contacts, and what we now consider basic privileges, were only granted if you were:

  • Man
  • Cristian
  • European
  • White
  • Adult
  • Cis
  • Hetero
  • Landowner/rich
  • I might be forgetting points but you get the gist

This would ridiculously diminish the possibility of someone finding themselves in the condition to skill up so much that they’d paint the Ultima cena, or anticipate flying objects by centuries, or advance anatomical knowledge, etc. Now let’s assume that there are as many women as there are men, in the world (it’s actually more than that). Let’s say 50/50%. Were women allowed the same life as men, we’d have had not one but TWO Leonardo’s; TWO Einstein’s; TWO Newton’s; TWO Laplace’s. Can you imagine where we humans would be in that scenario?

And what if we also included non-white people? LGBTQ+? What if we did not value one religion as a necessity to study at our schools (and this is still the case in many countries, including Italy, including the kindergartens (!!))?

So this is to say: the idea that women having more rights will hurt men, is laughable: not only will it not hurt men, but it’ll be actually beneficial. Working towards respecting other people no matter what, is more important than we realise.

Imagine the wonderful things we could do, if we could all study, and travel, and work, and do with our bodies as we please.

BTW, if you know the Italian language, or are learning it, Il Post is THE ONE AND ONLY online resource you should read: many mainstream newspapers are bog roll at best

Soundtrack:

Heard this on the Panpsycast, can’t quite get it out of my head

“All my life, I have been fed apples from that tree. I was told it was the only tree worth eating from. Every day, whether it was in school or in the church, someone would arrive with a basket, and I would take what they offered. Today a similar basket lays in front of me, full of apples I’ve been saving so to take a closer inspection.

Check those apples for me would you? Why so worried? Surely if they are good, there is nothing to worry about. You’ve heard of the Italian who was punished for checking, you say? I understand. I will do it myself.

There are too many in there to check one by one. I shall take them all out and only place back in the basket the ones that are certifiably good! I think the Italian might have been onto something, they all look rotten! I must check closer. I refuse to accept that they are all bad!

Ah, there is one. That will do. Perhaps the seeds can be used to grow more good apples…”

Here, and specifically here (on Descartes).

Some food for thought really:

Beh, è passato un bel po’ di tempo…

…dall’ultima volta che ho parlato di SEO in Italiano. Ed eccola qua, l’occasione:

Il mio speech al Web Marketing Festival 2020, col solito titolo rilassato e per niente borioso

Programma della sala seo al Web Marketing Festival 2020.

Sabato 21 Novembre parlerò al Web Marketing Festival, e sarà più che un appuntamento di lavoro per me. Da un lato, conosco personalmente alcuni dei ragazzi che organizzano questo (e altri) eventi in tutta Italia, da anni: Cosmano, Angelo, Vito, Giorgio, e gentaglia del genere. Ma principalmente, ciò che genera emozione è il pensiero che è proprio qui che, anni fa (2012, tipo), appena tornato in Italia, giovane (…’somma) SEO pieno di speranze, cominciavo a frequentare il mondo dei convegni di settore, conoscendo esperti e amici, e imparando a parlare di quello che mi piace fare davanti ad altri. Ho visto JoMu himself, Fiorelli, Quadrella, il rapper, Monari, un sacco di gente interessantissima e da cui ho appreso un sacco.

Nel corso degli anni, ho seguito 3 o 4 eventi GT tra Rimini, Milano, e Roma. Che bello, adesso, pensare che magari qualcuno sentirà me e penserà “ah beh, se è così allora magari ce la posso fare anch’io!”.

Insomma, sono felicissimo di partecipare, e condividerò il mio pensiero a proposito del collegamento tra Post-strutturalismo e gerarchia dei siti web, passando per IA e funzionamento del cervello umano. Spero di riuscire a farlo al meglio, in una lingua diversa dall’inglese (ormai mi sono abituato, che ci posso fare). Ad ogni modo, sono sicuro che ci metterò tutto quello che ho.

Non ho ancora un orario definitivo, ma vedremo. A presto! <3