Turns out I can’t quite speak about philosophy in Italian

Not that I can in English either, honestly. But this is something interesting that’s happening: I know all the SEO mumbo-jumbo in my native language, and can talk about that easily: but one thing I noticed is, I’ve got a whole area of knowledge – no matter how small the latter is relative to the field – that I’ve always studied in English: philosophy, psychology, Artificial Intelligence, and that sort of stuff. I’ve been reading exclusively in English for like, what, the last 6/7/8 years, and all I read about these topics I did in this period. I am literally missing words. Or better, I do have the words, but I miss the jargon.

Yesterday I was lucky enough to be called to speak about SEO at the Web Marketing Festival, Italy’s largest event on digital, technology, and such. They probably were not expecting a partly-philosophical speech, but hey that’s what I do – what I like. I think there’s plenty of people better than me at talking case studies and empirical evidence: I like deductive reasoning and asking questions (also, I believe the industry as a whole would benefit from being more challenging of the status quo). But anyway.

It was great, I was introduced by my compatriot Sardinian Filippo, whom I remember being one of the speakers at the very same conference, back in 2006 (maybe? Not sure about the date tbh) when I attended. So it was great to think that I am now even at the same level of wonderful professionals such as him. Boosts my spirit 🙂 I can’t even begin to describe how hard it must be to create and manage a digital agency in the midst of Sardinia, it sure takes courage and talent.

I mention him because he’s Sardu, but actually the whole host of SEOs and marketers around the event is (always has been) absolutely amazing, so kudos to my buddies Angelo, Cosmano, Vito, and Giorgio for managing to build such an amazing platform over the years.

Anyway, I had to rush the final part of my deck because it was taking a bit longer than expected, and in hindsight I reckon it’s because of the language. I’ll consider it next time – but overall, it was great! 😊

Soundtrack: Discovery by fox capture plan

Beh, è passato un bel po’ di tempo…

…dall’ultima volta che ho parlato di SEO in Italiano. Ed eccola qua, l’occasione:

Il mio speech al Web Marketing Festival 2020, col solito titolo rilassato e per niente borioso

Programma della sala seo al Web Marketing Festival 2020.

Sabato 21 Novembre parlerò al Web Marketing Festival, e sarà più che un appuntamento di lavoro per me. Da un lato, conosco personalmente alcuni dei ragazzi che organizzano questo (e altri) eventi in tutta Italia, da anni: Cosmano, Angelo, Vito, Giorgio, e gentaglia del genere. Ma principalmente, ciò che genera emozione è il pensiero che è proprio qui che, anni fa (2012, tipo), appena tornato in Italia, giovane (…’somma) SEO pieno di speranze, cominciavo a frequentare il mondo dei convegni di settore, conoscendo esperti e amici, e imparando a parlare di quello che mi piace fare davanti ad altri. Ho visto JoMu himself, Fiorelli, Quadrella, il rapper, Monari, un sacco di gente interessantissima e da cui ho appreso un sacco.

Nel corso degli anni, ho seguito 3 o 4 eventi GT tra Rimini, Milano, e Roma. Che bello, adesso, pensare che magari qualcuno sentirà me e penserà “ah beh, se è così allora magari ce la posso fare anch’io!”.

Insomma, sono felicissimo di partecipare, e condividerò il mio pensiero a proposito del collegamento tra Post-strutturalismo e gerarchia dei siti web, passando per IA e funzionamento del cervello umano. Spero di riuscire a farlo al meglio, in una lingua diversa dall’inglese (ormai mi sono abituato, che ci posso fare). Ad ogni modo, sono sicuro che ci metterò tutto quello che ho.

Non ho ancora un orario definitivo, ma vedremo. A presto! <3

SEOday 2020

Can’t wait!

I have the honour of sharing the (virtual stage) with the likes of JohnMu, Aleyda, Rand, Lily Ray, Martin Splitt, Fernando Angulo, and a lot of SEO hispanohablantes and not, guest of the SEOday 2020. New item on my bucket list: returning to Buenos Aires for the 2021 event, if it’ll be held “normally’. Damn quarantine.

Here’s the lineup:

My speech will be in English, I didn’t feel confident enough to talk about the stuff I’ll be talking about in Spanish (next year, maybe 🤞). The topic? ‘Someone wrote your perfect product description, 2,500 years ago’. Mystery topic! 🔍

It’ll be at 7pm UK time, 8 in Italy, so please do follow me if you have nothing better to do for dinner 😉 also, registration is free!

See you then!

I said something!

Last week I’ve been a guest at Authoritas’ TeatimeSEO livestream, on their YouTube channel. I wrote about this here.

I put down in written words some of the concepts I talked about for their blog.

I focus on how we should define the ‘naturalness’ of a link and of a site’s backlink profile.

Check it out, let me know if I can help clarify something or if you have a vision on the matter (even more so if you have a different opinion). It is a broad and fascinating topic, and we only had 30 minutes.

I definitely want to write more about it in the future.

LondonSEO Meetup Feb 2020, from the eye of yrstrly

I’ve always liked to speak publicly, write my opinions, help younger people in the industry find their path with teaching and tutoring. I don’t even know if I’m actually good at it, but I just genuinely enjoy it. I think this has something to do with the fact that I was undeservedly very lucky, when I started to work and breathe digital marketing. I feel like I need to give something back.

This is where I want to go.

Thursday (20 Feb) I was finally back on track, after some time that I will consider of “adjustment to the UK”. I don’t want to consider it wasted, after all. I spoke at a marketing event in London: LondonSEO Meetup. This is going to be my personal take on it, but please find more info on the official Blue Array blog (and written by a better writer than I).

Thanks to Blue Array and TechUK, who organised it, I was able to spend my sweet sweet 20 minutes rambling on my (currently) favourite topic: Information Architecture. I used my “Post-Aristotelian Information Architecture” concept to bore to death the poor fellows of the audience, including some friends whom I thank A LOT for being there. Mostly puzzled faces, which was inevitable (and weirdly flattering?), but I am happy with the reception. This idea is my little baby, I cannot for the life of me see how someone might not love it <3

I want to work on myself, improving what I do on stage: having been in a rock band 15 years ago is not enough unfortunately. Well, it did give me the idea for the slides though: they featured paintings (mostly modern art) as representation of what I was going to say. Also, they made it quite interesting for Chloe to write the aforementioned blog post :P. I’m quite proud of the idea to be honest, but I will admit that I was inspired by Mussorgsky’s “Pictures at an Exhibition“, which I got to know thanks to my passion for Emerson, Lake & Palmer (and their masterpiece version of it). For one, I’ll admit I did forget some concepts I wanted to mention: using Wikipedia as an example of a non-hierarchical IA, for instance. Even though it was hard due to the topic, I should always be able to make it a bit funny. And of course, my spoken English must improve.

But we’ll get there.

Oh also, I’m very happy with my jacket + rock tshirt dress-code, will stick to it whenever I can.

The night was lovely, very funny, and somewhat emotional in certain moments. I don’t have enough information re: what Victoria Olsina mentioned, but I definitely think that the industry should stick together for the things that matter: being inclusive, supporting each other, creating better workplaces, et cetera. I’m sure she might be upset at the moment, but the thing that sucks now, she’ll see as tremendous good fortune in two months. I think I lived something similar. Every time it happened to me, in retrospective I felt lucky to have lost shitty things that in that moment felt indispensable.

Absolute mad lad speaking after me, Dom Hodgson, did the single best thing that you can do on any stage (or actually anywhere): make people laugh their asses off, with an all-over-the-place SEO quiz. Absolutely amazing. Not to mention the suit: oh god, the suit.

And wow what a privilege to share the stage and learn something from Screaming Frog’s own Patrick Langridge. Real advanced shit right there, with the clearest exposition. Couldn’t close with a more knowledgeable speaker.

Downside of the night: I was so pumped with adrenaline, I ate ZERO PIZZA. I mean, come on. What the hell. I only went through the hassle of thinking of a presentation and speaking about it, so that I could have free pizza, and then I just left it there: shame on me. Might lose my Italian passport over this. 🙂

See you soon London!

Soundtrack: of course, Emerson, Lake & Palmer’s Pictures at an exhibition