Deegeetal

  • Listen to understand

    Listen to understand

    You often don’t listen to understand: you listen to answer. Is there anything you can do about it? The more time I work in the online industry, to more I realise that a positive, vibrant, productive environment online must be a close reproduction of what the offline world is. When I browse I am not…

  • I said something!

    Last week I’ve been a guest at Authoritas’ TeatimeSEO livestream, on their YouTube channel. I wrote about this here. I put down in written words some of the concepts I talked about for their blog. I focus on how we should define the ‘naturalness’ of a link and of a site’s backlink profile. Check it…

  • Blue Array Academy SEO Course

    In the past few months I’ve been lucky enough as to be part of an incredibly interesting project. The Blue Array Academy is an online video course that covers pretty much all there is to know about Search Engine Optimisation, from the basics to more advanced stuff. I am probably the one who’s had the…

  • Of Prometheus, COVID, and hugging people

    Of Prometheus, COVID, and hugging people

    It is safe to assume that the current situation is going to go back to normal. Eventually. I mean, someone’s going to come up with a vaccine sooner or later. By the way, I am so looking forward to see who will use that to grab some cash. Cause doubt it not, they will: I…

  • Ryanair disallowing all robots? :O

    As my buddy Gabriele notices here (here more tweets about it), Ryanair blocked (tried to) all access from all crawlers (hence, all search engines) to their site. This happened: recently, since Webarchive shows that robots.txt was different back in Jan voluntarily, because it’s across all of their site, including the main one Some SEOs are…

  • Do Links Matter – Backlink Profiling

    Boy do I like talking about SEO! On Monday 18 May, 4pm UK time, the friends at Authoritas will host me in their TeatimeSEO. I started my career in SEO building the shittiest links you can think of, things I would absolutely not recommend doing today (actually, I’d prolly have advised against back then, too).…

  • You read most of your data wrong

    Most of your data reading is wrong, and there’s little you can do about it. It is extremely common to find evidence to corroborate our pre-existing view of the world: it’s a natural part of how your brain works, called Confirmation Bias. Ergo when you happen to find data that confirm your suppositions, you should…

  • Nothing is worth saying, but two words

    Nothing is worth saying, but two words

    What can one say about this. Cesare is a dear friend of mine, lives in Reggio Emilia, and is a doctor. Last night he was there, at the hospital, and he was alone. Been alone for hours. Yeah there were other people in his shift: only, all doctors and nurses were busy carrying corpses out…

  • LondonSEO Meetup Feb 2020, from the eye of yrstrly

    LondonSEO Meetup Feb 2020, from the eye of yrstrly

    I’ve always liked to speak publicly, write my opinions, help younger people in the industry find their path with teaching and tutoring. I don’t even know if I’m actually good at it, but I just genuinely enjoy it. I think this has something to do with the fact that I was undeservedly very lucky, when…

  • Post-Aristosomething representation of reality, and websites

    Tl;dr: The online environment is a representation of our perception of reality. In the following document, I will argue that this vision is at least partial, and probably incorrect. We believe we perceive the world as a tree, applying an Aristotelian categorisation to what we see, hear, and all in all live in the world.…