September 2020

  • Del perché la Voice Search ancora non c’è, ma ha già rotto

    Perché, diciamo la verità, in questo momento la Voice Search non c’è, non esiste. Si tratta di una di quelle cose che le agenzie e i player di settore (da Google in giù) nominano con enfasi come “the next big thing”, un po’ come hanno fatto con la sovraesposizione ai video, ma che come questi…

  • Stephen Hawking

    For philosophical reasons I do not like to cry rivers over dead people, and I actually find it quite weird to send “thoughts and prayers” after someone we didn’t even really know. But. If there ever was a human being, as small as one human being is, that is worth remembering and be inspired by,…

  • Why ranking spammy websites would be self-destructive for Search Engines

    My career in the shiny world of the Internetz is relatively short: there are some guru masterminds out there with deeper knowledge and experience than myself, and a better understanding too, and in general I try never to consider myself at a point in which I saw it all. Nevertheless, I hear since I have…

  • Chiodo, dont’ be a know-all!

    So I am browsing LinkedIn (LinkedIn is the new Facebook) and I stumble on this. It’s basically somebody (over-)praising and asking for a standing ovation for Valentina Falcinelli, a superb Italian copywriter, one of the best as far as I know. What Valentina writes about in her book is: when writing, do not use English…

  • Here’s what I think of the use of the “read more” button to cut down the Bounce Rate

    Did you ever browse one of those editorial websites in which you are click-baited to the page, and then have to click on a “see more” button in order to read on after the first few lines? There’s a LOT of them, even very important ones. They are just lovely aren’t they? Want to know…

  • To-read list: Start with why

    Wellll, I’d say a good way to start off might be by writing about books. Someday I’ll dig on the reasons why, but I don’t really like books about SEM or marketing or linguistics or whatever. Books are supposed to make you think about stuff, without actually having to tell you what to think. That…

  • Era anche ora…twas about time!

    Dopo appena 10/15/20 anni che ci penso, i tempi sono maturi per creare questo blog. Che trovata geniale, nessuno ci avrebbe mai pensato! Non ho assolutamente idea di quanto (e cosa) ci pubblicherò, ma almeno adesso posso comunicare quello che penso. Oh and by the way: for the mere sake of proving how unconventional an…