I said something!

Last week I’ve been a guest at Authoritas’ TeatimeSEO livestream, on their YouTube channel. I wrote about this here.

I put down in written words some of the concepts I talked about for their blog.

I focus on how we should define the ‘naturalness’ of a link and of a site’s backlink profile.

Check it out, let me know if I can help clarify something or if you have a vision on the matter (even more so if you have a different opinion). It is a broad and fascinating topic, and we only had 30 minutes.

I definitely want to write more about it in the future.

Blue Array Academy SEO Course

In the past few months I’ve been lucky enough as to be part of an incredibly interesting project. The Blue Array Academy is an online video course that covers pretty much all there is to know about Search Engine Optimisation, from the basics to more advanced stuff.

I am probably the one who’s had the best return with the least investment, if compared with my Blue Array colleagues: some of them dedicated A LOT of effort into this project, much more than yrstrly, and all I can do is praise them.

Now the project is out there, the course accessible to the public, and a lot of people are displaying with pride their certificates on social media. And rightfully so! The course is very long, thorough, and hard. Well nothing is hard if you like doing it, I suppose  🤷🙂

This is the official site: https://www.bluearrayacademy.com/

The course is FREE for as long as we are stuck in our homes for the pandemic, sitting by the computer learning stuff. So, unless you are out driving somewhere to test your eyesight, do go ahead and try it out!

Anyway, you’ll find me in the International SEO module, with a thick-as-a-brick accent, a few jokes, and quite some good tips for web marketers working on international channels.

Oh and let me add, 1) the academy is a CPD member and 2) we are not done yet! Indeed, there’ll be plenty of new, special modules with some amazing superstar guests! Can’t wait to reveal some of them, as soon as I know more 😊


Of Prometheus, COVID, and hugging people

It is safe to assume that the current situation is going to go back to normal. Eventually.

I mean, someone’s going to come up with a vaccine sooner or later. By the way, I am so looking forward to see who will use that to grab some cash. Cause doubt it not, they will: I can already think of a name or two.


Are we going to go back, too?

How will we behave then? Will it be ever possible, for the single individual, to just go back to hugging and kissing people (you know, Italians 🙄). What will it look like, the next time I meet my mum and dad? That’ll sure be weird.

I reckon I am slowly disconnecting myself from all social habits. I am not going out at all, not even when I’d be allowed to. Here in the UK it’s always been possible to go out once a day for sport activity. With HIIT I am quite good at coming up with a new workout every day, without leaving my flat. I am managing to get my groceries delivered (except having to go at Morrison’s a couple of times, a traumatising experience). I love to spend my time reading, and at the computer, and I also got some boardgames delivered.

So all in all, I’m not leaving the house at all. Now the question is: when we’ll finally be tagged out, will I want to go?

After all, I did not like you people even before! 😜

Humans as gods

Let me tell you a story. In the Greek mythology, before rulers, artists, warriors, and philosophers, humans lived at the mercy of the other animals. No claws, no sharp fangs, they were ridiculously weak. They dwelled in caves, ate roots, and feared everything. They died like flies.

Enter Prometheus. My man goes up to the gods themselves, and steals from them what they hold dearest, that one thing that makes them superior. Good ol’ Zeus is not enthusiastic about it and punishes Promy for eternity, but that’s a whole other story*. Humans become gods on earth, and civilisation is born.

The one thing that Prometheus stole from the gods was fire.

This is highly symbolic: don’t only think of fire as a means to hurt the hunter, or kill the hunted. Indeed it does those things, and protects from darkness, and warms our cave.

But there’s another layer. Fire means community. Gathering. Hearth. Talking to each other. Storing information. Humans achieved a god-like status, thanks to community.

Living without fire?

Is our society so well connected nowadays, that we can overcome our natural inclination towards the group? To put it better, are ‘videocalls’, fire?

I reckon most people will think ‘no way, we need human connection’. This is a misinterpretation of the question. Of course we do need human connection, it’s part of our nature: but can the means be different? If you think about it, they already are. In the last century, a speck of dust when compared to the whole history of humankind, our lives changed immensely. Speaking languages is no longer a sign of the devil. We move away from our community in directions and dimensions that our parents, let alone our grandparents, never would. Four generations ago, an islander such as myself would find it adventurous to travel 100 kilometres inside Sardinia to go sell goat cheese at the market. Now I can live across two seas, in the UK, and still know what goes on with my parents every day.

Indeed our concept of society is already changing. As for many other things (hopefully our care for environment, for one) this pandemic might be an accelerator. Another example is working from home. We know it was coming, it was bound to: it just came faster.

I think of the film Wall-e, where humanity has it so easy that they are effectively letting go of any endeavours to preserve their physical bodies. Or the Martians of The War of the Worlds book, all brains and frail bodies. That’s what will happen, sooner or later. It’s already happening, as manual labour is exponentially decreasing everywhere. We are becoming more and more information, and less and less body.

*Zeus has Prometheus chained to a rock on the tallest mountain. He is never allowed to die, thus ending his punishment. Every day, an eagle arrives and devours his liver. At night, his bowels miraculously grow back to normal, for the eagle to torment him again in the morning. Zeus was a fun guy.

Apparently, another guy who was not on great terms with big daddy Zeus, Hercules, was the one who, finally, set Prometheus free of his pain.


Ryanair disallowing all robots? :O

As my buddy Gabriele notices here (here more tweets about it), Ryanair blocked (tried to) all access from all crawlers (hence, all search engines) to their site. This happened:

  • recently, since Webarchive shows that robots.txt was different back in Jan
  • voluntarily, because it’s across all of their site, including the main one

Some SEOs are maintaining it’s to reduce their visibility in order to have less accesses=less refunds due to the pandemic. I can’t really believe they’d be that stupid. Maybe’s got to do with paid results, which’d be more likely. They were hacked? That’s anv exceedingly elegant ruse though.

Or simply put, their SEO was fired abruptly and decided to leave behind a little present.

Interesting though 🙂

Do Links Matter – Backlink Profiling

Boy do I like talking about SEO!

On Monday 18 May, 4pm UK time, the friends at Authoritas will host me in their TeatimeSEO. I started my career in SEO building the shittiest links you can think of, things I would absolutely not recommend doing today (actually, I’d prolly have advised against back then, too). Loved it!

This is going to be about ‘Backlink Profiling’, with my personal take being: what is it that we mean, when we talk about a natural backlink?

So if you like the topic, or want to roast me in the live chat, do join us there. We’ll have some fun, and the other guys in the panel will actually know what they’re talking about!