March 2020

  • Artificial Intelligence and SEO: signals and probability

    Someone’s asked a couple questions about this post, and I realised I find it very hard to express my knowledge and opinions about Artificial Intelligence and its relationship with web marketing. This immediately triggers two thoughts: on the one hand, I understand the topic way less than I would like to; secondarily, it is a…

  • Artificial Intelligence and SEO: the pen example

    AI and machine learning are fascinating and ever-evolving topics, and I spend a lot of time studying and thinking about them. This is going to be the first of a series of articles from a web marketing perspective, which is all I have knowledge about. If you are into AI, I recommend finding your own…

  • A Tool’s way

    A Tool’s way

    On 13 June my wife and I flew back to Italy to be at Firenze Rocks. It was a present from her for my bday: honestly she could’ve played it safe with some food, which always works, but I’m glad she didn’t. It was absolutely amazing. And yeah it was Italy, so we’ve had great…

  • Yo LinkedIn, what’s the matter with you

    So I’m often on LinkedIn, it is actually the very only social medium I use. Well that and Reddit, which is not really entirely a SM after all. And yeah I do like it, LinkedIn, and it is useful, and I do manage to avoid all the merda (now that’s an innovative way to censor…

  • A Bridge

    A Bridge

      In its widest possible sense, we must consider our marketing work as a process of understanding and satisfying human desires. Today I want to describe this process through the (abused?) metaphor of the bridge. Because after all, what is it that we do? In prosaic terms: we try to give the audience what they…

  • Le Charity e la tattica stantia del pietismo

      Le sole persone che guardano veramente le strategie di marketing sono i marketers. Alla gente normale non interessa, e la cecità (o sordità, come vedremo dopo) cognitiva è sempre più un fattore. Un fattore irreversibile e irrisolvibile, aggiungerei. Non lo vedo come un problema eh, sia chiaro: non dimentichiamo mai che siamo noi a…

  • OMG, ancora un aggiornamento dell’algoritmo!

    Trattasi di post scritto un paio di mesi fa, ma valido evergreen visto che ormai gli algoritmi cambiano a un ritmo che neanche le 5.000 lire della nonna mi duravano cosi poco… La giornata si sveglia come tutte le altre, piatta, uguale alla sterminata pianura attorno a me. Ci sarebbe anche il sole che sorge…

  • Spicy Marketing

      Last October I flew to beautiful London for a relax/work trip. I was to attend Distilled’s SearchLove conference, as well as getting lost as you always should around London. BTW, just go take part to SearchLove, if you never did, and thank me later. Anyways, it was a great chance to visit a part…

  • Facebook vs the US senate

    Here’s what I thought when seeing this young billionaire kid trying to explain Facebook (I’d say “the new world” at large) to US senators. It is clear that the steps for state bodies all over the globe to have an at-least-partial control over the online world should’ve been taken a while ago. For years, politicians…

  • Essere grati

    TL;DR Sii grato per quello che gli altri fanno per te, anche in assenza di un ritorno immediato e tangibile. Ho scoperto che una vecchietta che mi sta a cuore sgrana un rosario al giorno, pregando per me. Cioè, del poco tempo che le rimane da vivere, ne dedica un pezzetto ad augurarsi che tutto…