March 2020

  • On award-winning awards, and award-organising companies awarding award-winning companies.

    I have been in award-winning teams before, and having now been behind the scenes in another team that is, currently, in the shortlist for more European awards (these) is naturally a pleasure. It tickles one’s ego, of course, so on one hand I subjectively appreciate it; on the other, I want to be as unbiased…

  • How can the Coventry Uni Digital Marketing postgrads be better than me at Digital Marketing?

    I mean, I’ve been doing this for 10 years. More like 11-when it was less that ten, I’d say ten to look better, now that it’s more than that I still say 10 to look younger lol But anyway. While Contrapoints is playing Oblivion live on YT on the background, not really sure why, I…

  • Turns out I can’t quite speak about philosophy in Italian

    Not that I can in English either, honestly. But this is something interesting that’s happening: I know all the SEO mumbo-jumbo in my native language, and can talk about that easily: but one thing I noticed is, I’ve got a whole area of knowledge – no matter how small the latter is relative to the…

  • Heard this on the Panpsycast, can’t quite get it out of my head

    “All my life, I have been fed apples from that tree. I was told it was the only tree worth eating from. Every day, whether it was in school or in the church, someone would arrive with a basket, and I would take what they offered. Today a similar basket lays in front of me,…

  • Beh, è passato un bel po’ di tempo…

    …dall’ultima volta che ho parlato di SEO in Italiano. Ed eccola qua, l’occasione: Programma della sala seo al Web Marketing Festival 2020. Sabato 21 Novembre parlerò al Web Marketing Festival, e sarà più che un appuntamento di lavoro per me. Da un lato, conosco personalmente alcuni dei ragazzi che organizzano questo (e altri) eventi in…

  • How to use Aristotle’s four causes to write a kickass product description

    Edit: the draft of this article served as basis for my speech at SEOday 2020. In that event I expand this idea further, you can find the video here. It’s the second time I talk about Aristotle on the blog, even though previously it was about my Post-aristotelian view of a site’s structure. Enjoy! In…

  • SEOday 2020

    Can’t wait! I have the honour of sharing the (virtual stage) with the likes of JohnMu, Aleyda, Rand, Lily Ray, Martin Splitt, Fernando Angulo, and a lot of SEO hispanohablantes and not, guest of the SEOday 2020. New item on my bucket list: returning to Buenos Aires for the 2021 event, if it’ll be held…

  • An international website: 10% inspiration, 89% perspiration, 1% hreflang

    I have seen sites with several dozens of hreflang tags per page: hreflang for San Marino and for Jersey (I’m not even kidding), for English speakers in France and Indians in China. All the most bizarre combinations you can imagine, all derived from the same misconception: that talking to the whole world is as easy…

  • Ten years ago, I created a fake Facebook profile: a story of algorithms and bubbles

    Ten years ago, I created a fake Facebook profile: a story of algorithms and bubbles

    Image by (the amazing) Mark Fishbourne @ Marketoonist Leaving Facebook made me happy. I am not the kind of person to try and proselytise others, but I have to confirm what many say, that leaving public social media – as opposed to private social media e.g. Whatsapp or Telegram – made me happier, gave me…

  • Perpetuating stereotypes

    Perpetuating stereotypes

    I’ve lived abroad for 4 years now, between Estonia and the UK. I’ve lived in mainland Italy, outside of my native Sardinia, for 20+ years, more than half of my life. What I want to write about is as true in Italy towards Sardinians, as it is abroad towards Italians. I find myself now in…